Why is Social Media Marketing so Important?
Social media platforms allow users to interact with other users and build relationships – hence the ‘social’ name. Likewise when a business joins up to these platforms (such as Facebook, Twitter, Digg etc) it provides the opportunities for the users to interact with the brands that they feel passionate about. If users see promotions from brands that they follow, there is a good chance that they will then ‘share’ this post with their friends and followers, and hopefully the cycle will continue with their followers. Now it becomes easy to see why the right Social Media marketing strategy becomes so important.
Will it work for me?
Not all industries work on all Social Media platforms. For example, the chances are users of Facebook will have very little interest in hearing about commercial air conditioning units as Facebook is very much a consumer platform.
Contact Us to discuss how we can help you break into the social scene.