Find Out Where You’re Going With Analytics
Web analytics is a fire extinguisher. Your website is on fire and you’re burning cash.
- Jim Sterne
Getting your website to the best possible place it could be is the same as with any journey – how do you know where you’re going if you don’t already know where you are? What this effectively means is how do you know you need to rank higher for a particular key phrase if it’s not going to bring you in any more conversions when ranking for another phrase will?
Using Google Analytics, we can set up a weekly or monthly report to be emailed to you to give an overview on your sites performance. We can also set up Goals and Conversions to track events that happen on the site that are valuable to you. Integrating your Google Analytics account with an Adwords account, you can also track the cost of advertising to help you work out your Return on Investment and find out what keywords are making you money and which are losing money.
- Track your visitors
- Establish which traffic converts into revenue
- Discover which landing pages aren’t working
- Find out where visitors are leaving your site
- Analyse which campaigns are bringing you the right traffic
- Compare dates to previous days / weeks/ months or even years
- Graphically watch your business grow!