Competitor Research

Why Research Competitors

When starting any form of online marketing campaign, it is always a good idea to find out what your competitors are doing first to give you a rough idea of what to expect. Using the best tools available on the market, we can give you a detailed understanding of where your competition is at, and what we need to aim for.

Without researching the competition, you can never be one step ahead of what they’re doing and you’ll quickly be left behind. Business, especially when online, is an ever changing world so it’s always a good idea to know what’s happening in your industry so you can react quickly and remain on top.

What will we do

As a minimum, we will research your competitors that rank in the top 10 in Google for all of your major search terms. These competitors are your “SEO Competition”, and we’ll analyse the following points of their website to identify where they are weak in areas that we can excel:

Off Page Analysis On Page Analysis
  • Domain Age
  • Google Page Rank (PR)
  • Google Index Count
  • Backlink Count
  • DMOZ Directory Inclusion
  • Yahoo Directory Inclusion
  • Keyword in Title
  • Keyword in URL
  • Keyword in Description
  • Keyword in Header Tags